Retail Store Design - IKEA Self Serve Warehouse
A project for IKEA Lakeside where I was asked to plan and implement a re-build project of the Self Serve warehouse. The brief was to create inspirational points for the customers even in the warehouse. The store wanted to engage and drive sale opportunities at this point of the store as well, which is not usually focused on encouraging unplanned purchases. The best-selling furniture pieces within the IKEA range are used to guide customers to the right sections. By showing these in function the aim is for the customer to get inspired to shop the whole solution.
The overall concept of the Warehouse is deriving from the Scandinavian roots of the brand by taking inspiration from the Swedish forest and small wooden cabins. The remaining parts of the warehouse will be developed into forest-like environments where the “cabins” will act as points of inspiration, like peeking through the window of different families' houses.
My task has been to create an overall concept for the warehouse and then in detail plan and implement different aspects of this in stages. The first part included 38 of these "houses" of inspiration at the front of each aisle. The next step will be to plan the layout and design the visual outlook for the bigger furniture families in two areas in the middle of the warehouse. This alongside designing the entrance section with space for relaxation, a sip of water, and incorporating furniture finding POS systems.
This project has included everything from planning and project management to creating carpentry drawings and requesting quotations for the build. I have worked mainly in SketchUp in order to quickly get an impression of how the area will look like, and in AutoCAD to create detailed carpentry drawings.